Privacy policy

Effective date: September 29, 2023

This privacy policy explains how Midi34 Inc. collects, uses, processes and protects the personal information of users of its website www.midi34.ca. Your privacy is important to us, and we are committed to protecting your personal information in accordance with Quebec Law 25 and applicable data protection laws. The statement of this policy is intended to provide transparency to our customers and demonstrate Midi34 Inc.’s commitment to the privacy and security of our customers’ information.

1. Collection of Personal Information

    “Personal” information means any information concerning a natural person allowing their identification. This information is confidential and cannot be disclosed without the consent of the person concerned. Midi34 Inc. does not collect information easily identifiable to a natural or legal person, unless this information is voluntarily provided.

    Here is the type of personal information collected when you use our site or transact business with us:

    • Identifying information (last name, first name, postal address, email address, telephone number)
    • Delivery information (delivery address)
    • Purchase history
    • Connection and usage data
    • Payment information (credit cards)
      – please note that payment information is hosted by our service providers Paypal or Square. Under no circumstances does Midi34 Inc. keep data relating to your credit card.

    When this information is shared voluntarily, you consent to Midi34 Inc. using and analyzing it.

    The collection of personal data can be done from different sources, including:

    • Creation of customer account on the website
    • Online order form
    • Newsletter subscription form
    • Midi34 Inc. contact form
    • Payment in store and sending of invoicing
    • Automated technologies or interactions:

    During your interactions on our website, we automatically collect technical personal information about your equipment, your browsing actions and your habits. This personal information is collected using cookies, pixels, server logs and other similar technologies.

    2. Objectives of data collection and use

    With your consent, we collect your personal information to analyze and improve our website and your shopping experience.

    We use your personal information for the following purposes:

    • To process and deliver your orders
    • Follow up on your orders
    • To send you information relating to your orders
    • To improve our site, products and services
    • To personalize your user experience
    • To respond to your support or customer service requests
    • To send you marketing and promotional information if you have consented
    • To carry out market studies

    Cookies and Similar Technologies

    During your visit to the Midi34 website, we may collect technical information using electronic devices such as cookies. Cookies, also called cookies, are a technology that allows a website to remember you. For example, this may be used to identify you to log into your account or to store items you have added to your shopping cart. This information allows us to measure and improve the effectiveness of our website, as well as to enrich our customers’ experience.

    We can use them in several ways, including:

    • To store your website browsing preferences
    • To analyze our customers and thus adjust our product offering
    • To share with third party partners in order to personalize our marketing actions

    Control of cookies:

    You can accept or refuse the use of cookies at any time, unless the cookie is strictly necessary.

    If you would like to change your cookie preferences, you can do so directly on our Cookie Preferences page.

    Advertising and Marketing:

    Midi34 Inc. uses personal data for advertising and marketing purposes. Subscription to our marketing communications newsletter is completely voluntary and can be canceled at any time. You have the option to unsubscribe by using the “Unsubscribe” option included in each communication or by contacting us by email at [email protected].

    3. Protection of personal information

    Midi34 Inc. has implemented physical, electronic and procedural security measures to prevent accidental loss, leakage, misuse, unauthorized access, modification or disclosure of your data. When your personal data is involved, exchanges between your browser and our website are secured by an encrypted connection.

    Access to personal information is restricted to authorized employees only, and only in the context of their professional responsibilities and when access to this information is necessary. Any third party that processes your personal data on our behalf is also required to implement security measures to protect your data and to comply with applicable legislation.

    In the event of a personal data breach, Midi34 Inc. undertakes to notify you and any applicable regulatory organization as soon as possible in accordance with legal requirements.

    4. Sharing Personal Information

    Information we collect about you, your activities on our website or while using our services may be shared with authorized third parties, such as our service providers, to carry out operations on our behalf.

    These service providers may include order processing, secure credit card transaction processing, order shipping and delivery, sales and business analysis, marketing and promotional communications by email or other means communications, support for the functionality of our website as well as support for other functions of our website.

    These service providers may access your personal data only for the purpose of carrying out their tasks. We will only share your personal data with third parties in accordance with this policy or as defined at the time of personal data collection. Your personal data is never sold, rented or shared with any third parties other than those listed in this policy.

    Our online store platform works using WordPress. For more information on how WordPress processes your personal data, please visit the following link: https://fr-ca.wordpress.org/about/privacy/

    The security of processing credit card transactions made on our website is guaranteed by the support of Paypal. For more information on how Paypal processes your personal data, please visit the following link: https://www.paypal.com/ca/webapps/mpp/givingfund/policies/privacy-policy

    The security of processing credit card transactions made at our physical store is guaranteed by the support of Square. For more information on how Square processes your personal data, please visit the following link: https://squareup.com/help/ca/en/article/3796-privacy-and-security

    It is also possible that your data will be used for marketing purposes to send our newsletter in order to adapt our communications to our customers. The platform that allows us to send our newsletter is Mailchimp. For more information on how Mailchimp processes your personal data, please visit the following link: https://mailchimp.com/en/about/security/

    We also use Google Analytics to better understand our customers’ use of our site. For more information on how Google Analytics processes your personal data, please visit the following link: https://policies.google.com/privacy?hl=fr-CA

    If you wish, you can deactivate Google Analytics by going here: https://tools.google.com/dlpage/gaoptout

    5. Your Rights

    In accordance with Quebec Law 25, you have the right to access your personal information, correct it, delete it or object to its processing. You can also withdraw your consent at any time for the processing of your information for direct marketing purposes. To exercise your rights, please contact us at the following address: [email protected] or at the address indicated below. Data relating to past orders and purchases cannot be deleted for accounting and statistical reasons.

    6. Changes to the Privacy Policy

    We reserve the right to modify this Privacy Policy at any time. Any modification will take effect upon publication on our site. We encourage you to periodically review this page to stay informed about our privacy practices.

    7. Contact Us

    If you have any questions about this Privacy Policy, your data protection rights, or our privacy practices, please contact us at:

    Jessie Bourgault
    270-3695 rue de l’Hétrière
    St-Augustin-de-Desmaures, QC
    G3A 1X1

    E-mail : [email protected]