PRIVACY POLICY
Effective Date: September 29, 2023
This privacy policy explains how Midi34 Inc. collects, uses, processes, and protects the personal information of users of its website www.midi34.ca. Your privacy is important to us, and we are committed to protecting your personal information in accordance with Quebec's Act 25 and applicable data protection laws. The purpose of this policy statement is to offer transparency to our customers and to demonstrate Midi34 Inc.'s commitment to the confidentiality and security of our customers' information.
1. Collection of Personal Information
“Personal” information refers to any information about an individual that allows them to be identified. This information is confidential and cannot be disclosed without the consent of the individual concerned. Midi34 Inc. does not collect information that is readily identifiable to a natural or legal person, unless such information is voluntarily provided.
The following types of personal information are collected when you use our site or conduct commercial transactions with us:
- Identification information (name, first name, postal address, email address, phone number)
- Delivery information (delivery address)
- Purchase history
- Login and usage data
- Payment information (credit cards) – please note that payment information is hosted by our service providers Paypal or Square. Under no circumstances does Midi34 Inc. store your credit card data.
When this information is shared voluntarily, you consent to Midi34 Inc. using and analyzing it.
Personal data can be collected from various sources, including:
- Customer account creation on the website
- Online order form
- Newsletter subscription form
- Midi34 Inc. contact form
- In-store payment and invoicing
- Automated technologies or interactions
When you interact with our website, we automatically collect technical personal information about your equipment, browsing actions, and habits. This personal information is collected through cookies, pixels, server logs, and other similar technologies.
2. Purposes of Data Collection and Use
With your consent, we collect your personal information to analyze and improve our website and your shopping experience.
We use your personal information for the following purposes:
- To process and deliver your orders
- To track your orders
- To send you information related to your orders
- To improve our site, products, and services
- To personalize your user experience
- To respond to your support or customer service requests
- To send you marketing and promotional information if you have consented
- To conduct market research
Cookies and Similar Technologies
When you visit the Midi34 website, we may collect technical information through electronic devices such as cookies. Cookies are a technology that allows a website to remember you. For example, this can be used to identify you to log into your account or to keep items you have added to your cart. This information allows us to measure and improve the effectiveness of our website, as well as to enrich our customers' experience.
We may use them in several ways, including:
- To save your website browsing preferences
- To analyze our customer base and adjust our product offerings accordingly
- To share with third-party partners to customize our marketing actions
Cookie Control
You can accept or refuse the use of cookies at any time, unless the cookie is strictly necessary.
If you wish to change your cookie preferences, you can do so directly on our Cookie Preferences page.
Advertising and Marketing
Midi34 Inc. uses personal data for advertising and marketing purposes. Subscribing to our newsletter for marketing communications is completely voluntary and can be cancelled at any time. You have the option to unsubscribe using the "Unsubscribe" option included in each communication or by contacting us by email at info@midi34.ca.
3. Protection of Personal Information
Midi34 Inc. has implemented physical, electronic, and procedural security measures to prevent accidental loss, leakage, unauthorized use, unauthorized access, alteration, or disclosure of your data. When your personal data is involved, exchanges between your browser and our website are secured by an encrypted connection.
Access to personal information is restricted to authorized employees only, and only within the scope of their professional responsibilities and when access to such information is necessary. Any third party processing your personal data on our behalf is also required to implement security measures to protect your data and comply with applicable legislation.
In the event of a personal data breach, Midi34 Inc. commits to informing you as soon as possible, as well as any relevant regulatory organization, in accordance with legal requirements.
4. Sharing of Personal Information
The information we collect about you, concerning your activities on our website or when using our services, may be shared with authorized third parties, such as our service providers, to perform operations on our behalf.
These service providers may include order processing, secure credit card transaction processing, order shipping and delivery, sales and activity analysis, marketing and promotional communications by email or any other means of communication, support for our website's functionalities, as well as support for other functions of our website.
These service providers may access your personal data only for the purpose of carrying out their tasks. We will share your personal data with third parties only in accordance with this policy or as defined at the time of personal data collection. Your personal data is never sold, rented, or shared with third parties other than those listed in this policy.
Our online store platform runs on WordPress. For more information on how WordPress processes your personal data, please consult the following link: https://fr-ca.wordpress.org/about/privacy/
The security of credit card transaction processing on our website is guaranteed by the support of Paypal. For more information on how Paypal processes your personal data, please consult the following link: https://www.paypal.com/ca/webapps/mpp/givingfund/policies/privacy-policy
The security of credit card transaction processing at our physical store is guaranteed by the support of Square. For more information on how Square processes your personal data, please consult the following link: https://squareup.com/help/ca/fr/article/3796-privacy-and-security
It is also possible that your data may be used for marketing purposes to send our newsletter to tailor our communications to our customers. The platform that enables the sending of our newsletter is Mailchimp. For more information on how Mailchimp processes your personal data, please consult the following link: https://mailchimp.com/fr/about/security/
We also use Google Analytics to better understand how our customers use our site. For more information on how Google Analytics processes your personal data, please consult the following link: https://policies.google.com/privacy?hl=fr-CA
If you wish, you can disable Google Analytics by going here: https://tools.google.com/dlpage/gaoptout
5. Your Rights
In accordance with Quebec's Act 25, you have the right to access, correct, delete, or object to the processing of your personal information. You can also withdraw your consent at any time for the processing of your information for direct marketing purposes. To exercise your rights, please contact us at the following address: info@midi34.ca or at the address indicated below. Data related to past orders and purchases cannot be deleted for accounting and statistical reasons.
6. Changes to the Privacy Policy
We reserve the right to modify this Privacy Policy at any time. Any modification will take effect upon its publication on our site. We encourage you to consult this page regularly to stay informed of our privacy practices.
7. Contact Us
If you have any questions regarding this Privacy Policy, your data protection rights, or our privacy practices, please contact us at the following address:
Jessie Bourgault
270-3695 rue de l’Hétrière
St-Augustin-de-Desmaures (Quebec) G3A 1X1
info@midi34.ca